Sales numbers show
what happened.
Trackers explain why.
Continuous HCP feedback on field force and marketing effectiveness — direct from your target HCPs, on your preferred schedule. Optimize in flight, not in hindsight.
One platform. Two lenses
on your brand's performance.
Field force and marketing effectiveness are related but distinct questions. KeyOps Trackers are purpose-built for both — each with its own measurement framework and KPI set.
How are your reps and MSLs landing with HCPs?
Systematic, HCP-verified feedback on rep and MSL interactions — so coaching decisions, territory strategy, and training investments are grounded in what HCPs actually experience, not manager observation.
What It Measures
- Quality and clarity of rep interactions from the HCP's perspective
- Unaided and aided message recall — are your key messages sticking?
- Value HCPs place on rep attributes: product knowledge, empathy, thoughtful questions
- Performance comparisons across reps, regions, or teams
- Whether your company is easy to do business with
- Longitudinal trends — how effectiveness evolves across a sales cycle or post-training
Are your campaigns moving the right HCPs?
Know whether your promotional investments are making the desired impact — before the budget cycle forces a retrospective. Benchmark your progress, adjust in flight, and connect spend to HCP perception.
What It Measures
- Brand and campaign awareness among your target HCPs
- Message recall and resonance — which messages are remembered and which aren't
- HCP engagement across channels: digital, print, in-person, events
- Competitive perception benchmarking — where you're winning and where you're losing
- Success of specific promotional campaigns against defined objectives
- Pre- and post-launch effectiveness to measure the impact of your launch strategy
A signal over time —
not a single snapshot.
Point-in-time surveys tell you where you were. Trackers tell you where you're going — and give you time to change course.
Trends Emerge Over Time
A single measurement shows you a number. Multiple measurements across a cadence show you direction — whether performance is improving, declining, or holding steady — and why.
Act While It Matters
In-flight signals give you time to adjust messaging, coaching, or channel mix while campaigns and sales cycles are still running — not in the debrief after it's too late to act.
Candid, Arms-Length Feedback
HCPs respond through a neutral digital platform — not to a rep or a known vendor — producing more honest feedback than traditional field listening or post-call surveys.
- Sales data shows territory underperformed — cause unknown
- Campaign launches; perception impact measured months later
- Coaching based on manager observation, not HCP feedback
- Competitive shifts noticed after market share has moved
- Training effectiveness assumed, not verified
- HCP feedback pinpoints whether the issue is message, delivery, or channel
- Campaign resonance visible as responses arrive — adjust in flight
- Coaching grounded in verified HCP perceptions of rep interactions
- Competitive benchmarking built into every tracker wave
- Post-training measurement confirms whether key messages landed
Built around your KPIs,
not a generic questionnaire.
Every tracker is designed with your specific business objectives in mind. Here's a representative view of the measurement areas available for each tracker type.
Field Force Tracker
For commercial and medical affairs teams measuring rep and MSL effectiveness directly from the HCP's perspective.
Marketing & Promotion Tracker
For brand managers and marketers tracking campaign resonance, channel effectiveness, and competitive share of mind.
Strategic direction at a glance —
not a data dump.
Tracker results flow into KeyOps' dashboard as responses arrive — processed and surfaced in plain language so your team spends time on decisions, not interpretation.
Automated Analysis
AI surfaces themes, patterns, and anomalies from open-ended HCP feedback — without manual coding or waiting for an analyst.
Customisable Segmentation
Slice results by rep, region, specialty, time period, or any business-relevant dimension. Build the view your stakeholders need without a custom request.
Time Series & Comparative Analysis
Track how metrics evolve across waves, compare pre/post performance, and benchmark against prior periods — all within the dashboard.
Export-Ready Outputs
PPT-formatted charts and executive summaries ready for leadership briefings, quarterly business reviews, or field force meetings.
You define the KPIs.
We field everything else.
KeyOps manages the full operational lifecycle of every tracker — from participant recruitment through to final reporting — so your team focuses on the strategy, not the admin.
Dedicated CS Team
From KPI definition to final deliverable, your CS rep and Account Director work with you across every wave — tracking results and adapting the programme as needed.
HCP Recruitment
Built around your target list or therapeutic area profile. The same peer-referred community that drives our 6× survey response rate.
Honorarium Processing
HCP honorarium payments are managed and processed by KeyOps. We take care of the admin so HCPs get paid promptly and compliantly.
Run on your timeline — not ours.
Trackers work best
alongside the rest.
Performance Trackers are the longitudinal leg of the KeyOps product suite. Combined with Surveys and KoLab, they give teams a complete HCP intelligence picture.
Digital Advisory Suite
Deep qualitative input from your KOL community — use KoLab to understand the why behind what Trackers surface.
Explore KoLab →Quantitative HCP Research
Point-in-time quantitative questions at scale — pair with Trackers to benchmark before a launch or validate a market signal.
Explore Surveys →Program Evaluation
Structured HCP feedback after every Medical Affairs event — integrated with your CRM for seamless programme management.
Explore Appraise →Stop guessing.
Start tracking.
Talk to our team about designing a tracker programme around your field force and marketing objectives — on your preferred schedule, with your target HCPs.