Pharma companies invest massive amounts of time and money assembling sales target lists from prescriber-level data. With KeyOps, you can gather pharmaceutical market research from the exact same physicians on your list – and analyze results based on your custom segmentations.
Use these precise, highly-targeted provider insights to:
Understand physician attitudes and behaviors
Refine marketing messages
Tailor sales strategies and tactics
Any pharmaceutical market research firm can deliver answers to your research questions. But if those responses don’t come from physicians who use or prescribe your products, they’re of no strategic value.
Our precision HCP targeting means we curate a community of physicians that align with your ideal profile.
The result: Actionable insights that deliver a higher return on investment.
KeyOps has allowed us to gather insights from the market – from the customers we deal with, in the way we want to deal with them.
KeyOps offers a different way of looking at market research. You know you’re going to get a rich return on your targets, and you’re going to get it back in less than a week.
Choose from multiple options to build your ideal target audience.
Send a Sales Target List
Provide your existing target list and we’ll use it to build the provider invite list. If a physician isn’t in the KeyOps network, our team will recruit them.
Build Your Ideal Physician Profile
Get honest, transparent feedback. Don’t have a target list? Provide details on your the ideal physician for your market research. We’ll build and refine an HCP audience from within the KeyOps network, from the physicians that matter most to your organization by tapping into the KeyOps Expert+ network of diverse key opinion leaders and influencers.
Take a Hybrid Approach
Use your sales target list as the foundation, and we’ll add HCPs from the KeyOps network that match your ideal physician profile.
With pharmaceutical market research from KeyOps, you gain a deeper understanding of the healthcare providers (HCPs) in your target market – fueling more effective marketing and better sales strategies.
Learn how you can leverage precise HCP targeting to optimize your sales and marketing.