Dynamic, AI-Powered Analysis for Pharma Market Research
Say goodbye to the days of searching through static pharma market research reports. With the launch of our new KeyOps Engagement Platform, your team can access all its data in one place – with real-time analysis and visualization tools designed to uncover strategic insights in record time.
Tailored to the specific needs of the life sciences industry, the KeyOps Engagement Platform brings data to life. It allows anyone to easily navigate through survey results, while drilling down into the research to filter responses, create custom graphs, download visuals, and export data. With 24/7 self-service access, dynamic reporting, and a groundbreaking AI-powered analysis tool, you can uncover strategic insights in record time.
In this post, we’ll dive into the features of the KeyOps Engagement Platform, and explain how you can use it to make the most of your pharmaceutical market research investment.
Features of the KeyOps Engagement Platform
- Comprehensive overview: Track the status of all your KeyOps engagements in one place. After logging in, the dashboard-style view provides a list of all draft, in-progress, and closed surveys – along with the number of physician responses received.
- 24/7 access: Using the KeyOps Engagement Platform, your team can access survey results anytime, anywhere. That means no more digging through your inbox to find report attachments or requesting historical reports when an employee leaves the company. Quickly create accounts for multiple users to share access across your organization, so everyone can have instant access to current and historic report data.
- Customizable reporting: Want to dig deeper into your pharma market research? The KeyOps Engagement Platform allows you to access all of your physician responses – with tools to filter the data based on factors including physician specialty, practice setting, geographic location, and demographic data. This level of interactivity enables you to uncover key findings quickly, without waiting for our team to pull results for you.
- Data visualization: The interactive KeyOps Engagement Platform produces responsive charts and graphs based on your report data. Each data visualization from your pharma market research report can be downloaded directly from the Engagement Platform. This allows you to easily incorporate the images into internal reports or presentations – so you can highlight key insights for stakeholders across your organization.
- Export data: While the KeyOps Engagement Platform offers a great way to view your pharma market research data, most of our clients also want to enter the results into their organization’s enterprise business intelligence (BI) platform. That’s why we’ve made it easy to export the raw results from your KeyOps engagements. Just click to download your research as a CSV file, and the data can be quickly uploaded to a BI solution like Power BI or Tableau.
Leverage Artificial Intelligence for In-Depth Analysis
One of the features we’re most excited about is the integration of artificial intelligence (AI) for complex analysis in real time.
The KeyOps Engagement Platform will use AI to provide complex analysis as you need it. Ask questions like “For physicians who answered ‘Yes’ to Question 1, and ‘No’ to Question 2, what was the primary sentiment they expressed in Question 8?”. Get the answer in real time without having to extract data, filter responses and manually read through verbatim comments. We call this capability EngageAI.
When your market research includes open-ended questions, our AI tool within the KeyOps Engagement Platform is programmed to review and summarize the collective sentiment of physician responses. To take a deeper dive and learn more, you can use it to breakdown insights by specific demographics, specialties, and practices, allowing you to walk away with key insights in a matter of seconds.
This is just the beginning of our AI approach as we will continue to unlock more value for our customers. Our plans for the future include having the AI create custom visuals on the fly, make recommendations on market research use cases, and stitching together disparate data sources to unlock more insights.
Elevate Your Data Analysis
With the KeyOps Engagement Platform, your organization can take data pharma market research comprehension and analysis to the next level – unlocking a new dimension of decision-making. Interested in getting a customized demo? Contact a member of our team today.
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